Monday, July 6, 2009

Kesslers's campaign

Dr. David Kessler writes about our drive to overeat and the mechanisms that encourage the behavior in his new book entitled, "The End of Overeating: Taking Control of the Insatiable American Appetite."
See the article in the Wall Street Journal.
We eat and continue to crave high fat, high sugar salty foods even when we are full. Kesseler asks why and investigates how to overcome these urges?
Kessler holds the food industry responsible but conceeds that The food industry gives consumers exactly what we want. Processed foods are designed as highly stimulating products, encouraging us as consumers to ask for more. High fat, highly salted and sugary foods stimulate the reward centers in our brains. To overcome the stimuli we must replace one desire for another. Fast food for exercise? It can be done but it is not easy which is another reason group support helps. We are not alone in this; our culture via the food industry drives an obsession with food that encourages overeating and weight gain. Reteaching is essential and we must start now with the children in the schools and adults in the health clubs. Kessler is calling for a public health campaign and as he led the way with tobacco he can lead the way with food to improve our health and well being.

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